Imagine a quantitative financier designing lingerie. What would it look like? Perhaps grey in colour, made of austere, robust materials?
Meet Stefanie Mnayarji, the co-founder of the new lingerie brand, Luxxie Boston.”You can think of us as Agent Provocateur meets Under Armour,” she tells Wall Street traders on American show ‘Power Pitch’. “In the year 2014 women deserve to no longer have to torture themselves to look good.”
Mnayarji told CNBC that one day she’d just had enough of adjusting her skirt and dealing with other wardrobe malfunctions whilst at work, as a result of the shapewear she wore under her work clothes which always felt uncomfortable and unhelpful no matter how much they cost.
So 18 months ago, she began to research the idea of what a truly stylish, comfortable slip would be. She spoke to faculty members at MIT, the Fashion Institute of Technology and Parsons, designed her product and then tested it more than 60 women from all walks of life; lawyers, fashion editors, fashion editors and even new mothers ranging from sizes 0-16.
With her husband, Mnayarji, they ‘hand-sewed’ Luxxie Boston together, focusing on a camisole, slip and maxi slip, and started the a direct-to-consumer e-commerce start-up, which meant she could cut down on costs and use 92% washable silk with a support system that has no seams, something the bigger brands can’t afford to provide. The target age group is 25-40 and all the garments are made in Los Angeles.
She said of the product, “This is not your grandmother’s stuffing polyester slip or sausage case feeling of shapewear.”
The line comes in six colours and is available for pre-sale with an expected arrival date in October.
Prices start at a reasonable $199 for the cami, the slip at $239, whilst the maxi is $295. Luxxie Boston online store goes live this week here and luckily for the UK fans, they do ship internationally.