#ShowYourScar, is a campaign started a response to Marks and Spencer’s apparent ‘sexualisation’ of Breast cancer with its #ShowYourStrap campaign.
The hashtag campaign has been started by three friends and breast cancer survivors. All three felt that Marks and Spencers may be glamorising cancer by asking women to show their bra straps on social media and donating £3 for the privilege.
Now, a number of sufferers have bravely bared their post-mastectomy scars using the hashtag #ShowYourScar.
The women became friends after joining online support group the Younger Breast Cancer Network. Kim Feast, is one of them. She was diagnosed with breast cancer at 30 years old. She said: ‘I was in the waiting room about to have my second mastectomy when I saw everybody start discussing the idea for the campaign
‘I decided to post a picture straight after the operation to show the true face of cancer. I was nervous to upload it at first, but then I thought, “After everything I’ve faced, why not?”
‘Thankfully, the response has been really positive so far, and I hope it stays that way.’
Now Twitter has been flooded with pictures of women bravely displaying their Breast cancer scars. Regardless, breast cancer and its prevention is at the forefront of minds and getting the publicity and much needed funds it deserves.
photo credit: Twitter