Want to know what the key AW15 trends for lingerie are? You’re in luck! Lingerie Insight asked five of the top lingerie bloggers for their thoughts and predictions. Check them out below.
Cora Harrington, founder of the Lingerie Addict says ‘blue/black bondage’ style!
“The key colour trend for AW15 is Blue/Black, which we actually saw (albeit in somewhat smaller amounts) during the AW14 tradeshows as well. Deep, dark navy is a timeless colour for the winter season, and in a risk-averse industry climate, is a safe bet for both brands and boutiques.
In regards to more fashion-oriented trends, strappy, bondage styles are still popular, though I predict they’re on their way out. There’s perhaps another season, maybe two, of strappy looks before literally everyone tires of that aesthetic and moves on. In its stead, we’re beginning to see a lot of appliques and tattoo-effect embroideries.
Key standouts to me for this market season were Angela Friedman and Mimi Holliday for the blue/black trend, Claudette and Panache for the neutral trend, Erica M and Else for the applique trend, and Underprotection and Naked Princess for the abstract print trend.”
Mette Sofia Hänninen, founder of ‘Two Cakes on a Plate’ agrees that this AW calls for vampy seductresses in dark sultry colours!
“This season brought us some nice variety when it comes to colours; we finally got to see the jade and emerald lingerie take their place especially in the full-bust market, which can appear a bit safe at times. The greens were also offered in a variety of different characters: there were the jewel tones of Panache and the playful brights of Tutti Rouge, not to mention some splash of everyday fun from Curvy Kate.
When I spoke on the lingerie panel at Moda, one of our main topics was the rise of erotic lingerie and whether brands should hop on the bandwagon on this huge trend. At Moda we already saw some nods to this direction.”
Becky Magson, founder of Becky’s Boudoir, is hoping it’s a floral Autumn…
“Digital floral prints were found in their abundance at pre-season shows earlier this year. For the forthcoming AW 15/16 season, the fresh florals of spring’s botany theme delves into the darkening undergrowth where kaleidoscopic florals play with geometric patterns, contrasting melancholic shades of dusty pinks and lilacs with hedgerow berries and fallen plums.
AW 14/15 saw brands such as Freya and Gossard dip into the digital florals trend, but for the autumn season ahead the print comes into its own with a new level of vibrancy and intoxicating colour. Brush strokes and smudges allow colours to run, blurring the lines between reality and created beauty.
Driving the trend is a naturalist sentiment identifying with the current environmentally aware attitude. Romanticising the notion behind it, strong palettes of mellow fruitfulness embrace with earthy tones channelling a story of passion entwined with unrest.”
While Tamar Kendall, founder of Lingerie Stylist disagrees. She thinks that vampy erotica is out and romantic femininity is back for the season.
“While much of fashion is turning its attention to masculine design cues, I’m delighted to see how the lingerie world is relentlessly feminine this coming Autumn/Winter. (…) it’s great to see some of the sport-inspired cuts and hard-edged vampy details styles of seasons past being eased out and replaced by hopelessly romantic offerings.
During The Lingerie Edit in January I saw the pick of the crop from lingerie designers including Marios Schwab and Felice Art Couture, which adorned their vintage and female-form-inspired cuts with shimmering crystals, while Loveday London and Karolina Laskowska used every lace imaginable – from guipure to eyelash. I was particularly impressed though by Bluebella, which had triumphantly balanced feminine undertones with fashion-forward accents and styles to create an inspiring but still wearable collection.
This AW15 is looking effortlessly luxe and deliciously feminine, and I like it. No boys allowed!”
And for Cheryl Warner, founder of Invest in Your Chest, sport is sexy and so is bondage for curvier women…
“As I’m on a bit of a fitness kick at the moment, I have a natural bias towards sportswear. This definitely includes sports bras, and Panache’s addition of coral and digital prints to their already brilliant sports bra range was my Moda highlight for sure.
Curvy Kate’s ‘naughtier fried’, Scantilly, also has to be mentioned – it’s definitely filling an under-serviced niche in the current full bust market. I personally can’t wait to up the ante in my lingerie drawer with a pair of back panel-free pants and bras with straps that don’t need to be there. Finally us fuller bust girls can get the luxury boudoir look without resorting to ‘sister size’ AP.”
Check out the full article, here
photo credit: Underlines mag