An online lingerie brand launched this month claiming it will sell “underthings for everyone”
Bluestockings Boutique was founded by Jeanna Kadlec specifically with the LGBTQIA community in mind. She states on the website that she believes “representation is not an idea — it’s a practice.”
But, hang on there. Aren’t LGBTQIA women, ah, women? Don’t they have the same body parts and body image issues? Aren’t all women ‘the same’ in that respect?
It’s not about style of lingerie. All women can appreciate the different types and styles from kinky to sports. According to Bluestockings, that’s not the issue. What Jeanna is aiming to do with her new brand is to deliver a more diverse array of identities in the marketing mix. To visibly cater for those of us who lack proportionate representation and visibility in mainstream media and, therefore, mainstream lingerie. But added to this, it’s about giving us a wider variety of lingerie. Not everybody wants to wear pretty frilly-sexy-chic lingerie.
The brand is based in Boston and will be using indie lingerie designers to deliver its clientele a diverse variety of lingerie, especially the non-conventional. Whether it’s these Black Tomboy Boxer Briefs By Foxers with pockets, thick waistband and snap buttons in the front.
Or the Nubian Skin line our Planetfem community knows and loves
Bluestocking also sells the Trans-Vormer 102 Band Binder for those women who want to decrease the size and appearance of their chest the
Or the Luxe convertible by Curvy Kate for the larger chested woman.
Bluestockings stocks garments for the more sexual natured female including the fishnet pinup knickers from Claudette, the sheer Cora bralette by Toru & Naoko, and not forgetting the very Fifty Shades ultra-sexy Binding Brief by Dani Read.
Bluestocking opened this April and promises to add more plus-size in all of its styles as well as more diverse models to market them. If this is the future of lingerie shopping online, we can’t wait to get cracking!
photo credit: Bluestocking