Supermodel Ashley Graham and the glamorous collective of models, ALDA, have featured in a glamorous photo shoot for Glamour Iceland this week in a bid to promote better body diversity in fashion.
The successful collective of models include Marquita Pring, Julie Henderson, Inga Eiriksdottir and Danielle Redman, have graced the pages of tops fashion magazines like Sports Illustrated, Vogue and Harpers Bazaar and walked the catwalks for big fashion names like Benetton and Macy’s.
ALDA – which means ‘wave’ in Iceland – is signed to global modelling agency, IMG Models and the members can be seen in the Glamour Iceland shoot laughing and joking in a series of shots, from clothed to nude. Glamour Iceland chose to feature the women in their second ever issue this June – having launched in April 2015.
The women explain the aims of ALDA on their website, ALDA Woman: ‘ALDA is a new collective of models that represents beauty without divisions, boundaries, and – most importantly – beauty that doesn’t conform to any body shape or size.’
Icelandic model Eiriksdottir explained in the accompanying interview: ‘We had all worked together for many years before our agency closed a lot of their divisions including plus size, which is the one we were in.
‘I contacted the girls I knew and the ones that had been the most successful in the business to see how we could, as a group, have impact on the business.’ It’s exciting to see the positive change in the industry and we already see a lot more diversity in age, size and race than before in magazines and on the runways.’
Ashley Graham hit the headlines recently when she posted a copycat Protein World ad on Instagram, showing an image taken from her Sport’s Illustrated shoot with the tagline ‘Are you ready for this beach body?’ #curvesinbikinis.