Beckham is now in his second year of co-producing his H&M Bodywear range, which has been in stores since 2012.
This season, the collection features vests, striped long-sleeved Henleys, and swimming trunks as well as using varsity lettering in its design. Beckam also launched a childrenswear line for the high street store last year. Beckam’s second H&M Bodywear range went on sale this week to rapturous applause across the media and public alike (especially from the ladies, it has to be said).
The spring collection campaign, shot by Glen Luchford, make much of Beckam’s still impressive six-pack, despite his retirement from football. Not bad for a lad on the bring of the big four-oh either.
Beckam designed this new range himself, and has said he focused on comfort, fit, function and longevity of the collection which launched in all H&M menswear departments internationally on 21 August. The range can also be bought online at hm.com. David said,”These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. “I hope people like them as much as I do.”
The photo shoot makes it crystal clear his new range is a winner, and does what it says on the err, abs?